SAMANTHA
BILINGUAL DIGITAL MARKETER | SEO & BRANDING SPECIALIST
Samantha is a bilingual digital marketer with expertise in SEO, branding, and organic growth. She has led end-to-end campaigns, redesigned websites for better performance, and created content strategies that boost engagement and brand visibility. Skilled in tools like Meta Business Suite, Wix, HubSpot, SEMrush, and WordPress, she blends creativity with data-driven decision-making. Her experience spans both organic and paid campaigns.
TOOLS
EQUIPMENT
VIDEO
SEO, branding, organic campaigns, KPI-driven content, and bilingual digital marketing for growth-focused brands.
Samantha uses creativity and strategy for measurable growth. With hands-on experience in SEO, branding, and content creation, she strengthens online presence, ensuring authentic campaigns that drive performance and visibility.
EMPLOYMENT SUMMARY
Samantha brings 5 years of marketing and SEO experience, cultivated at ComidaCaseraMX, Coetus Coworking, La Necia Restaurant & Social Bar, and through freelance roles in Mexico City and Tampico. Her expertise spans brand identity development, Wix website optimization for SEO and e-commerce, and executing data-driven marketing campaigns that significantly boosted organic reach and sales. She is highly proficient in comprehensive graphic design, creating diverse visual content, and managing e-commerce initiatives.
EMPLOYMENT HISTORY
U.S.-BASED BANK, MEXICO CITY
Customer Service Representative (Bilingual)
MAY 2024 - OCT 2024
• Delivered bilingual customer support, resolving credit card fraud disputes.
• Strengthened communication and problem-solving skills in high-pressure environments.
MEXICO CITY / REMOTE
Freelance Graphic Designer & Marketing Support
JAN 2023 - APR 2024
• Designed logos, labels, flyers, social media posts, and presentation templates for small businesses and professionals.
• Managed a seasonal e-commerce initiative, handling Instagram uploads, pricing, and customer orders, achieving full sales of customized products.
• Produced banners and layouts for sports events and supported family-owned food business marketing campaigns.
LA NECIA RESTAURANT & SOCIAL BAR
Marketing & Branding Specialist
JUL 2022 - JAN 2023
• Developed brand identity, social media content, and marketing campaigns for special events, streams, and holiday seasons.
• Managed Facebook & Instagram accounts, including scheduling, A/B testing, and content production (posts, stories, reels, motion graphics).
• Implemented marketing campaigns that drove full capacity on opening day and boosted bookings during key seasons.
COETUS COWORKING
Marketing & Branding Specialist, Tampico
JUL 2021 - JAN 2023
• Rebranded visual identity and redesigned the Wix website to improve UX and enhance SEO.
• Planned multi-channel content strategy across posts, stories, carousels, videos, and testimonials.
• Executed marketing campaigns with data-driven adjustments based on KPIs, significantly increasing organic reach and engagement.
COMIDACASERAMX
Marketing & Social Media Management, Tampico
AUG 2020 - JUL 2021
• Unified brand identity and optimized the Wix website with e-commerce and SEO, while managing delivery operations across multiple platforms.
• Planned content calendars, social media campaigns, and engagement strategies, achieving substantial social media growth.
• Designed visual content including videos, motion graphics, carousels, GIFs, flyers, menus, and copywriting for promotions.
ASSESSMENT RESULTS
DISC PERSONALITY RESULT
Steadiness (S) – Dependable and patient, S-type VAs provide consistent support, build strong client relationships, and ensure smooth workflows. Influence (I) – Charismatic and engaging, I-type VAs excel in client communication, networking, and keeping teams motivated.
SPEECHACE TEST RESULT
Speaks fluently and confidently with clear pronunciation and natural pacing. Uses a wide range of vocabulary and complex grammar structures effectively to express ideas with precision and depth.
COMMON EUROPEAN FRAMEWORK OF REFERENCE FOR LANGUAGES (CEFR)
Can understand and use familiar everyday phrases and answer basic questions about personal details.
Can have very short social exchanges and give information on familiar and routine matters.
Can briefly describe past events and future plans, give reasons for opinions and use the language when traveling.
Can communicate confidently in a variety of academic and professional environments.
Can use the language flexibly and accurately for social, academic and professional purposes.
Can interact with ease and skill to a native speaker, differentiating finer shades of meaning.