MARCO
MARKETING & PROJECT MANAGEMENT SPECIALIST
Marco is a bilingual Virtual Assistant (Spanish-English) and Marketing Project Manager with over 10 years of experience leading digital campaigns, e-commerce operations, and creative marketing initiatives for international brands and agencies. He combines creativity, technical knowledge, and organizational efficiency to deliver impactful results for every client.
TOOLS
EQUIPMENT
VIDEO
Digital campaigns, e-commerce operations, creative marketing initiatives, international brands, agencies, creativity, technical knowledge, organizational efficiency
Marco is the ideal Virtual Assistant for marketing agencies, e-commerce brands, and creative teams seeking a strategic, bilingual professional who excels in marketing operations, project coordination, and performance-driven campaign management.
EMPLOYMENT SUMMARY
Marco has 10 years of experience in Marketing and SEO, primarily gained through leadership roles at Zegno Digital Agency and Difrentt Company. At Zegno, he led over 300 digital campaigns, managing SEO, paid media, and marketing analytics. His expertise includes cross-channel coordination, campaign planning, and retention strategy. Marco is proficient in tools like Google Analytics (GA4), Klaviyo, Meta Ads, and Shopify, as well as project management platforms like ClickUp, Trello, and Monday.com. His key strengths include strategic planning, leadership under pressure, and a passion for data-driven creative execution. Marco holds a Google Project Management Certificate and a Bachelor's in Industrial Design Engineering.
EMPLOYMENT HISTORY
DIFRENTT COMPANY – REMOTE
Marketing & Project Manager
April 2025 - 2025
• Manage campaign planning and marketing operations for digital transformation and brand growth projects.
• Coordinate content calendars, deliverables, and cross-functional communication between marketing, design, and development teams.
• Analyze campaign performance to identify engagement and retention opportunities, improving LTV across client accounts.
• Collaborate with agencies on SEO, paid media, and creative execution ensuring brand consistency and on-time delivery.
• Oversee process documentation and implement SOPs to improve campaign efficiency by 25%.
ZEGNIO DIGITAL AGENCY – SONORA, MEXICO
Senior Project Manager
May 2020 - Apr 2025
• Led over 300 digital campaigns for e-commerce, lifestyle, and service brands, managing timelines, creative briefs, and analytics reports.
• Supervised marketing calendars, promotional launches, and retention campaigns across social, web, and paid channels.
• Worked closely with paid media and SEO teams to track conversions (CVR, CTR, AOV) and optimize ad spend.
• Maintained agency relationships and coordinated deliverables between client teams, designers, and developers.
• Improved cross-departmental workflow visibility using ClickUp and Google Workspace dashboards.
ZEGNIO DIGITAL AGENCY – SONORA, MEXICO
Operations Director
Jul 2018 - Apr 2020
• Oversaw 15+ concurrent marketing and website projects, ensuring high quality and deadline compliance.
• Implemented Kanban methodology and reporting systems, reducing turnaround times by 20%.
• Supported campaign performance analysis, client reporting, and strategy recommendations for e-commerce clients.
ZEGNIO DIGITAL AGENCY – SONORA, MEXICO
Project Coordinator
Jul 2014 - Jun 2018
• Coordinated social media and marketing campaigns, managing timelines and creative approvals.
• Prepared analytics and performance summaries to guide client decision-making.
• Facilitated Agile meetings and maintained project documentation standards.
ASSESSMENT RESULTS
DISC PERSONALITY RESULT
Influence (I) - Charismatic and engaging, I-type VAs excel in client communication, networking, and keeping teams motivated. Dominance (D) - Proactive and goal-driven, D-type VAs take initiative, solve problems efficiently, and thrive in fast-paced environments.
SPEECHACE TEST RESULT
Shows exceptional fluency and pronunciation with native-like accuracy and natural intonation. Uses a rich and precise vocabulary along with flawless grammar to express complex ideas effortlessly and with sophistication.
COMMON EUROPEAN FRAMEWORK OF REFERENCE FOR LANGUAGES (CEFR)
Can understand and use familiar everyday phrases and answer basic questions about personal details.
Can have very short social exchanges and give information on familiar and routine matters.
Can briefly describe past events and future plans, give reasons for opinions and use the language when traveling.
Can communicate confidently in a variety of academic and professional environments.
Can use the language flexibly and accurately for social, academic and professional purposes.
Can interact with ease and skill to a native speaker, differentiating finer shades of meaning.