FERNANDA
BILINGUAL ENGLISH-SPANISH VA
Experienced and results-driven Virtual Assistant with over nine years of experience in key account management, sales operations, and marketing coordination. She consistently delivers top-quality support engagement, sales pipeline, and marketing coordination. She consistently delivers top-quality support engagement, sales pipeline, and marketing coordination. Her expertise includes:
TOOLS
EQUIPMENT
VIDEO
Account management, Sales operations, Marketing coordination
Fernanda is organized, solution-oriented, and passionate about enhancing operational workflows while providing top-tier client support. Click here to learn more about her.
EMPLOYMENT SUMMARY
Fernanda is a results-driven professional with 10 years of Marketing, Sales, and Administrative experience gained at Inmera and Totto. At Inmera as a Key Account Manager, she crafted persuasive proposals, designed professional sales materials using Canva, prepared detailed performance reports with pivot tables, and resolved client complaints with effective solutions. At Totto, she worked as a Sales Assistant, submitting KPIs, addressing client needs, and managing sales agent onboarding, after starting as a Marketing Assistant coordinating with agencies, tracking marketing metrics, supporting lead generation, and creating visually impactful sales materials. She brings strong skills in client relationship management, data analysis, visual visual communication, problem-solving, and cross-functional coordination, always demonstrating high attention to detail.
EMPLOYMENT HISTORY
INMERA
Key Account Manager
JUL 2021 - SEP 2023
• Craft persuasive proposals tailored to customers specific needs and preferences
• Drafting professional, visually engaging sales material with great attention to detail using Canva and similar tools
• Prepare detailed reports and sales metrics to track performance and drive strategic decisions.
• Pivot table management.
• Handle and solve clients complaints by providing resourceful solutions and responding effectively to client requirements.
TOTTO
Sales Assistant
AUG 2014 - NOV 2020
• Submit KPIs and relevant business metrics to track performance and client satisfaction.
• Address client requirements promptly, identifying plan points and providing effective solutions.
• Manage the onboarding process for sales agents
TOTTO
Marketing Assistant
OCT 2011 - AUG 2014
• Coordinate and Communicate effectively with agencies and suppliers to ensure smooth operations.
• Analyze and track marketing metrics to measure campaign performance and optimize strategies.
• Design professional advertisements with a strong visual impact and attention to detail.
• Support lead generation efforts by carrying out engaging potential customers.
ASSESSMENT RESULTS
DISC PERSONALITY RESULT
Influence (I) - Charismatic and engaging. I-type VAs excel in client communication, networking, and keeping teams motivated.
Steadiness (S) - Dependable and patient. S-type VAs provide consistent support, build strong client relationships, and ensure smooth workflows.
EF ENGLISH TEST RESULT
Communicates clearly with strong fluency and coherence. Pronunciation is easily understood with minimal accent. Uses a sufficient vocabulary and complex grammar structures with flexibility, effectively expressing complex thoughts.
COMMON EUROPEAN FRAMEWORK OF REFERENCE FOR LANGUAGES (CEFR)
Can understand and use familiar everyday expressions and basic questions about personal details.
Can have very short social exchanges and give information on familiar and routine matters when traveling.
Can briefly describe past events and future plans, give reasons for opinions and explain advantages and disadvantages.
Can communicate confidently in a variety of academic and professional environments.
Can use the language flexibly and effectively for social, academic and professional purposes.
Can understand with ease virtually everything heard or read and can summarize information from different sources.
EDUCATION
Internacional University
Master in Business Administration / Corporate Communicator
2023 - 2024 / 2008 - 2011