ANGEL
DIGITAL MARKETING & SEO STRATEGIST
Angel is a bilingual Virtual Assistant with expertise in digital marketing, e-commerce, and advertising strategy. With a Bachelor's in Marketing and Digital Media, Angel has hands-on experience managing Shopify, Amazon Seller Central, and Mercado Libre stores, scaling sales, and optimizing product listings. He has executed paid ad campaigns, supporting SEO research, and driving blog traffic for a luxury brand client.
TOOLS
EQUIPMENT
VIDEO
Digital marketing, e-commerce, advertising strategy, Shopify, Amazon Seller Central, Mercado Libre, paid ad campaigns, SEO research
Angel is the ideal Virtual Assistant for marketing agencies, and entrepreneurs seeking a skilled bilingual professional to manage online stores, digital ads, SEO, and client communications with precision and creativity.
EMPLOYMENT SUMMARY
Angel have 4 years of digital marketing experience, cultivated through diverse roles. As a Marketing & E-commerce Specialist at Time to Pack, she spearheaded a website migration to Shopify, significantly scaled Amazon sales, and boosted Shopify traffic by 40% through strategic ad campaigns. Concurrently, as Digital Marketing Director at Digital Bizcuit, she has led brand development and digital strategy for a varied client portfolio, building online stores and managing comprehensive marketing campaigns. Her foundational experience includes a Digital Marketing Internship at HooKin Market, where she executed Meta Ads campaigns and contributed to SEO research and content strategy. Across these positions, she has demonstrated expertise in e-commerce platforms, paid advertising, SEO, analytics, and project management.
EMPLOYMENT HISTORY
TIME TO PACK
Marketing & E-commerce Specialist
Jul 2024 - 2025
• Migrated the website from WordPress to Shopify, configuring SEO-friendly product listings, analytics tools, payment gateways, and Klaviyo automation workflows.
• Scaled Amazon sales from $40K to $181K MXN monthly in 4 months with PPC optimizations (ACOS avg 12%) and transition from FBM to FBA.
• Improved Shopify traffic by 40% through Google Ads and Meta Ads campaigns, achieving consistent returning customers month-over-month.
• Handled full product catalog optimization: keywords, images, A+ content, pricing strategy, shipping fees, and competitive research in Mercado Libre and Amazon with Nubimetrics and Helium 10.
DIGITAL BIZCUIT
Digital Marketing Director
May 2021 - 2025
• Led brand development and digital strategy for clients in healthcare, supplements, real estate, and legal services using Shopify, HTML, and WordPress.
• Built landing pages and online stores from scratch, setting up analytics (GA4, Hotjar), sales funnels, Meta Ads, and lead generation workflows.
• Directed all project management activities: task scheduling, client communication, invoicing (CFDI), and team coordination (devs/designers).
• Managed marketing campaigns (Meta/Google), improving lead generation and boosting client visibility in competitive segments.
ASSESSMENT RESULTS
DISC PERSONALITY RESULT
Steadiness (S) - Dependable and patient, S-type VAs provide consistent support, build strong client relationships, and ensure smooth workflows. Conscientiousness (C) - Detail-oriented and organized, C-type VAs ensure accuracy, maintain structured systems, and deliver high-quality work.
EF ENGLISH TEST RESULT
Demonstrates excellent fluency and natural pronunciation with ease and confidence. Uses a wide range of advanced vocabulary and complex grammar structures to communicate ideas with precision and sophistication.
COMMON EUROPEAN FRAMEWORK OF REFERENCE FOR LANGUAGES (CEFR)
Can understand and use familiar everyday phrases and answer basic questions about personal details.
Can have very short social exchanges and give information on familiar and routine matters.
Can briefly describe past events and future plans, give reasons for opinions and use the language when traveling.
Can communicate confidently in a variety of academic and professional environments.
Can use the language flexibly and accurately for social, academic and professional purposes.
Can interact with ease and skill to a native speaker, differentiating finer shades of meaning.
EDUCATION
Bachelor of Marketing and Digital Media
2019 - 2024
Relevant Coursework: Advertising Strategy, Consumer Behavior, Web Analytics